Are You Making it Easy for Someone to Steal Your Client List
I just received my hard copy of NetworkWorld, a tech trade mag. And I was shocked when I read the headline on the first page.
It wasn’t that EMC was laying off 2,400 people.
Here is the excerpt:
There Goes Some More Data
More than 35 million data records were breached in 2008 in the United States, a figure that underscores the continuing difficulties in securing information, according to the Identity Theft Resource Center. The majority of the lost data was neither encrypted nor password-protected.”
A few years ago, I called one of my clients to notify him of scheduling changes in a training class. When I reached him, he was distraught. He told me that he had just lost his handheld device.
Actually, he said someone stole it.
He was deep in the process of notifying all of his clients of the theft because his device contained all of their contact information.
It takes only 30 seconds to snatch a laptop and a lot less time to palm a USB memory stick. So if you run a small business and have several sales reps out in the field with laptops, make sure that your established procedures includes password protection and data encryption.
And if you are a sales rep, lock down your laptop. If you don’t, you may find more than your competition has access to your single greatest asset: your client list.