I’m sorry. This is the fun-vee. The hum-drum-vee is back there. -Tony Stark, Iron Man

LinkedIn. Twitter. Facebook.

If you want to get noticed in today’s business environment, you need to be active on these three social networks.

In fact, something I heard was if you were using social networks for sales and marketing, you have to play by a different set of rules.

Well, I just came across some findings that would suggest otherwise.

Yes, technology changes and allows us to do more, but the principles for human interaction are still the same.

If you’re a terrible face-to-face communicator, jumping on a cell phone won’t make you a stellar communicator. And if you’re a fantastic in-person communicator, the technical capabilities and restrictions of digital communications can still trip you up.

However, remember that we are still communicating with people, which means there are baseline principles that we need to consider.

Dale Carnegie Principles Applied to Your Social Networks

Take this finding from Dan Zarrella.

Dan considers himself to be a social media scientist. He makes observations and collects data from the various social networks, notices trends and publishes them on his blog.

One of his findings involves the negative and positive remarks a person makes on Twitter and Facebook. Dan then attempts to correlate the sentiment to the number of followers these people have.  The results are eye-opening, but not surprising. And they reflect Dale Carnegie’s first principle, “Don’t Criticize, Condemn or Complain”.

Remember, no one wants to be around someone who spends the majority of their time complaining, finding fault, or trying to tear down everyone around them.  Not in real life, and certainly not in their social networks.

You can read Dan Zarrella’s post in it’s entirety here and see the results for yourself.

Bottom line, if you want to increase your influence on the social networks, start with Dale Carnegie’s first principle: Don’t Criticize, Condemn or Complain and keep your comments supportive and informative.