In my early days of selling Dale Carnegie, corporate gave us a set of marketing phrases to promote the programs. These suggestions included phrases like, “It’s time to get human again” and “cut the screen time and get more face time.”
I could easily see that these were statements positioned social media and technology as our competition. The underlying message was clear: one or the other, but not both.
Then, social media made a big splash and changed how conduct business. These networks are now standard channels for business communications and they are growing in power. And like any technological marvel, these tools enhance our human capabilities.
However, if you plan on leveraging this power, examine how people interact with these social media channels. Then discover different ways you can use them to enhance your actions for the betterment of your community.
Here’s one way to make that happen.
In the Dale Carnegie course, we make a big point to show appreciation. In fact, the Dale Carnegie’s second human relations principle is giving honest and sincere appreciation!
Turns out that you can also show appreciation using online venues. And I’m not talking about the typical “good job” email from the superficial coworker two cubes downwind of you.
6 Ways Using Social Media To Show Appreciation
If you conduct business in an online venue or you run a sales operation, then you want to see this. Dave Larson on TweetSmarter posted 6 ways you can say thank you and show appreciation using social media. Unfortunately, his blog is no longer up. However, his list lives on. A digital marketing company, Vital Design, created an infographic from his list.
Dave’s original list is below:
1. Give them a shout out on Twitter
2. Endorse them on LinkedIn.
3. Share a post.
4. Post a team photo on Facebook
5. Feature someone on your site or blog.
6. Thank your followers when you reach a milestone.
Obviously there are more than six ways you can use social media to show someone appreciation. So, in your next Dale Carnegie class, look beyond that one person you want to improve your relationship with. Then ask yourself, “Who else can I impact today with a few words of appreciation in an online venue?”
In an earlier post, I wrote we should look at social media as a means of connecting with more people. With that mindset, the principles of human interaction and behavior continue to apply over our digital media. Simply account for your interactions with the medium and use it to improve your interactions with your community.
The web and social media networks have extended our reach beyond our local geographic boundaries. So ask yourself, “What kind of difference can you make in someone else’s life?”