“You can lighten up a bit yourself. This severe routine is getting old, okay? I mean, you act like such a geek. Smile once in a while.”

-John Connor, Terminator 2: Judgement Day

Promote Yourself  and Your Business With a Smile

We all understand the importance of getting recognition for our accomplishments and achievements. However, in today’s frenetic business environment, sometimes we can’t find the time to identify our achievements. Equally as difficult is finding a way to promote our accomplishments without sounding like a braggart.

One area we often overlook are the relationships we have with those we serve and with those who serve us. Sometimes, something as simple as smiling is enough to make you stand out in a crowd.

Here’s an observation from when I lived in Cupertino. Back then, I regularly had my shirts laundered and pressed at a dry cleaners to conserve time. There were two dry cleaning shops separated by a distance of two blocks. The shop farthest from where I lived charged 50 cents more per shirt than the shop that was closer. Yet, I regularly walked past the shop that was closer to do business with the one that was farther away.

Here’s why. Every time I walked through the door, the woman behind the counter greeted me with a smile. She asked me how I was doing. She even went so far as to ask my name. Imagine how that would impact your business!

As for the closer shop, the person behind the counter was always on the phone, never smiled, and mechanically handled every transaction.

Smiling Is One Of Dale Carnegie’s Principles of Human Relations

People who smile attract other people to them. They stand out in a crowd. They get the lion share of the business as well as the jobs because they promote themselves with their smiles.

If you are students of Dale Carnegie, you’ll remember from his book How to Win Friends and Influence People that he lists smiling as one of his human relations principles. And if you’ve taken the Dale Carnegie Course, you’ll remember that smiling is one of the principles most participants work on that yields immediate results.

I was attending a speaking event from the master motivator himself, Les Brown. In that event, I heard him relate how Abraham Lincoln refused to hire a man because of his face. When questioned about the harsh evaluation, Lincoln replied that anyone over the age of 40 is responsible for their face!

Every waking moment, we have an opportunity to take responsibility for our face. Your face is your advertising platform. It’s your calling card.

So put your game face on, get to work on your smile, and start promoting yourself.